Use case · Social lead at an agency or a solo agent posting daily
Reels, Shorts, feed and paid — one property, one chosen ratio, framed and captioned for that screen.
A 16:9 walkthrough is dead on arrival in a Reels feed. The formats are not crops of one master: the vertical needs its own framing, its own caption pacing and a hook in the first second, or it gets scrolled.
A live post depends on a connected channel and on the publishing engine's key. Until both are present the engine runs in its sandbox, which is reported in the app rather than presented as a delivered post.
16:9 for the portal, 9:16 for Reels and Shorts, 1:1 for feed, 4:5 for paid. A project renders one of them, framed from the scene plan rather than centre-cropped from a wide cut; a second ratio is a second render with its own credit cost.
Cue timing survives a language change and a reorder. Captions export as an SRT sidecar alongside the film; burning them into the frames is not built, so the player or the portal decides how they are displayed.
Each network gets its own caption and hashtags in the project record, with a character count. Publishing is queued per caption when a channel is connected, and the panel says when a workspace has none.
Only after you connect a channel. The publish job, the signed media URL and the delivery receipt exist and are tested against the engine's sandbox; with no engine key or no connected account, the app says that a post is queued in the sandbox and nothing reaches the network.
Six at launch: English, French, Spanish, Arabic, Thai and Chinese (Hong Kong). Video language is independent of interface language.
The workspace, the roles, the credit ledger and the invitation flow are live. Create the account now and be first in line when this milestone opens — no card is collected.